search query: @author Guzman, F. / total: 2
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1.
Relationalism in marketing channels and marketing strategy
European Journal of Marketing
2011 : VOL 45:3, p. 311-333
 2011 Paswan, A. K.
Blankson, C.
Guzman, F.
2.
Branding and design management: A brand design management model
Journal of Marketing Management
2007 : VOL 23:9-10, p. 829-840
 2007 Montaña, J.
Guzmán, F.
Moll, I.
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