search query: @author Gwin, J. M. / total: 2
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1.
Constituent analysis: a paradigm for marketing effectiveness in the non-for-profit organisation.
European Journal of Marketing
1990 : VOL. 24:7, p. 43-48
 1990 Gwin, J. M.
2.
Industrial sales call planning.
Industrial Marketing Management
1981 : JUL, VOL. 10:3, p. 225-234
 1981 Gwin, J. M.
Perreault, W. D.
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