search query: @author Hahn, M. / total: 3
references: 1-3 / 3
« previous page | next page »
 titleyearauthor
1.
Effects of tempo and familiarity of background music on message processing in TV advertising: A resource-matching perspective
Psychology & Marketing
1999 : DEC, VOL. 16:8, p. 659-675
 1999 Hahn, M.
Hwang, I.
2.
Direct estimation of Batsell and Polking's model
Marketing Science
1998 : VOL. 17:2, p. 170-178
 1998 Park, S.
Hahn, M.
3.
Advertising cost of interactions and the optimality of pulsing.
Management Science
1991 : FEB, VOL. 37:2, p. 157-169
 1991 Hahn, M.
Hyun, J-S.
« previous page | next page »
SCIMA