search query: @author Haley, R. / total: 2
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1.
The missing measures of copy testing
Journal of Advertising Research
1994 : MAY-JUN, VOL. 34:3, p. 46-60
 1994 Haley, R.
Staffaroni, J.
Fox, A.
2.
A rejoinder to "conclusions from the ARF copy research validity project"
Journal of Advertising Research
1994 : MAY-JUN, VOL. 34:3, p. 33-34
 1994 Haley, R.
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