search query: @author Handelsman, M. / total: 2
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1.
Varied purchase behaviour as a result of purchase history and perceived brand similarity.
Journal of the Market Research Society
1987 : JUL, VOL. 29:3, p. 293-315
 1987 Handelsman, M.
2.
Temporal variety in consumer behavior.
Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 435-444
 1984 Pessemier, E.
Handelsman, M.
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