search query: @author Harich, K. / total: 2
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1.
Brand equity: the halo effect measure
European Journal of Marketing
1995 : VOL. 29:4, p. 57-66
 1995 Leuthesser, L.
Kohli, C.
Harich, K.
2.
Consumers' mood states: the mitigating influence of personal relevance on product evaluations
Psychology & Marketing
1994 : MAR-APR, VOL. 11:2, p. 91-107
 1994 Curren, M.
Harich, K.
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