search query: @author Haugtvedt, C. / total: 2
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1.
Message order effects in persuasion: an attitude strenth perspective
Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 205-218
 1994 Haugtvedt, C.
Wegener, D.
2.
Advertising repetition and variation strategies: implications for understanding attitude strength
Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 176-189
 1994 Haugtvedt, C.
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