search query: @author Havlena, W. J. / total: 2
references: 1-2 / 2
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1.
Assessing the real-to-artificial generalizability of multiattribute attitude models in test of new product designs.
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 25-35
 1988 Holbrook, M. B.
Havlena, W. J.
2.
The varieties of consumption experience : Comparing two typologies of emotion in consumer behavior.
Journal of Consumer Research
1986 : DEC, VOL. 13:3, p. 394-404
 1986 Havlena, W. J.
Holbrook, M. B.
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