search query: @author Havlena, W.J. / total: 2
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1.
Decay effects in online advertising: Quantifying the impact of time since last exposure on branding effectiveness
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 327-332
 2004 Havlena, W.J.
Graham, J.
2.
On the Measurement of Perceived Consumer Risk
Decision Sciences
1991 : SEP/OCT, VOL. 22:4, p. 927-939
 1991 Havlena, W.J.
DeSarbo, W.S.
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