search query: @author He, H. / total: 5
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1.
CSR and service brand: the mediating effect of brand identification and moderating effect of service quality
Journal of Business Ethics
2011 : JUN, VOL. 100:4, p. 673-388
 2011 He, H.
Li, Y.
2.
Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 77-99
 2011 He, H.
Li, Y.
3.
Organizational identity and legitimacy under major environmental changes: tales of two UK building societies
British Journal of Management
2010 : MAR, VOL. 21:1, p. 44-62
 2010 He, H.
Baruch, Y.
4.
Consumer evaluation of technology-based vertical brand extension
European Journal of Marketing
2010 : VOL 44:9/10, p. 1366-1383
 2010 He, H.
Li, Y.
5.
Conditional conservatism and the value relevance of accounting earnings: An international study
European Accounting Review
2006 : VOL. 15:4, p. 605-626
 2006 Brown, W.D. Jr.
He, H.
Teitel, K.
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