search query: @author Headen, R. S. / total: 3
references: 1-3 / 3
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title | year | author | ||
1. |
Journal of Advertising Research
1979 : AUG, VOL. 19:4, p. 49-54 |
1979 | Headen, R. S. Klompmaker, J. E. Teel, J. E. |
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2. |
Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 333-340 |
1979 | Headen, R. S. Klompmaker, J. E. Rust, R. T. |
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3. |
Industrial Marketing Management
1978 : 5 OCT VOL.7 p.337-346 |
1978 | Boyd, H. W. Headen, R. S. |
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