search query: @author Heath, T. B. / total: 2
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1.
New Brands versus Brand Extensions, Attitudes versus Choice: Experimental Evidence for Theory and Practice
Marketing Letters
2001 : VOL. 12:1, p. 75-90
 2001 McCarthy, M. S.
Heath, T. B.
Milberg, S. J.
2.
The cognitive processing of misleading advertising in young and old adults.
Journal of Consumer Research
1987 : JUN, VOL. 14:1, p. 43-54
 1987 Gaeth, G. J.
Heath, T. B.
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