search query: @author Heckler, S. E. / total: 2
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1.
The Effects of Incidental Ad Exposure on the Formation of Consideration Sets
Journal of Consumer Research
1997 : JUN, VOL. 24:1, p. 94-104
 1997 Shapiro, S.
Macinnis, D. J.
Heckler, S. E.
2.
Picture-word consistency and the elaborative processing of advertisements.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 359-369
 1987 Houston, M. J.
Childers, T. L.
Heckler, S. E.
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