search query: @author Heeler, R. / total: 2
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1.
Core Competencies of Service Firms: A Framework for Strategic Decisions in International Markets
Journal of Marketing Management
2001 : SEP, VOL. 17:7-8, p. 619-643
 2001 Heeler, R.
2.
Developing international advertising strategy. !Ford Motor Co.
Journal of Marketing
1980 : FALL, VOL. 44:4, p. 73-79
 1980 Colvin, M.
Heeler, R.
Thorpe, J.
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