search query: @author Heeler, R. M. / total: 2
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1.
Analysis of contingency tables with sparse values.
Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 382-386
 1979 Shields, W. S.
Heeler, R. M.
2.
Attribute importance: contrasting measurements.
Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 60-63
 1979 Heeler, R. M.
Okechuku, C.
Reid, S.
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