search query: @author Heide, J. / total: 2
references: 1-2 / 2
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| title | year | author | ||
| 1. |
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 71-85 |
1994 | Heide, J. |
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| 2. |
Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships
Journal of Marketing Research
1990 : FEB, VOL.27, p.24-36 |
1990 | Heide, J. John, G. |
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