search query: @author Heide, J. B. / total: 3
references: 1-3 / 3
« previous page | next page »
 titleyearauthor
1.
Do norms matter in marketing relationships?
Journal of Marketing
1992 : APR, VOL. 56:2, p. 32-44
 1992 Heide, J. B.
John, G.
2.
The role of dependence balancing in safeguarding transaction -specific assets in conventional channels.
Journal of Marketing
1988 : JAN, VOL. 52:1, p. 20-35
 1988 Heide, J. B.
John, G.
3.
Performance of commercial television stations as an outcome of interorganizational linkages and environmental conditions.
Academy of Management Journal
1987 : MAR, VOL. 30:1, p. 71-90
 1987 Stearns, T. M.
Hoffman, A. N.
Heide, J. B.
« previous page | next page »
SCIMA