search query: @author Heide, J.B. / total: 2
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1.
Do norms matter in marketing relationships?
Journal of Marketing
1992 : VOL.56:2, p.32-43
 1992 Heide, J.B.
John, G.
2.
The shadow of the future: effects of anticipated interaction and frequency of contact on buyer-seller cooperation
Academy of Management Journal
1992 : JUN, VOL. 35:2, p.265-291
 1992 Heide, J.B.
Miner, A.S.
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