search query: @author Heil, O. / total: 2
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1.
The interface between competitive market signalling and antitrust law
Journal of Marketing
1994 : JUL, VOL. 58:3, p. 81-96
 1994 Heil, O.
Langvardt, W.
2.
Toward a theory of competitive market signaling: a research agenda.
Strategic Management Journal
1991 : SEP, VOL. 12:6, p. 403-418
 1991 Heil, O.
Robertson, T.S.
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