search query: @author Helgesen, T. / total: 3
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1.
The power of advertising: myths and realities
Marketing and Research Today
1996 : MAY, VOL. 24:2, p.63-71
 1996 Helgesen, T.
2.
Advertising awards and advertising agency performance criteria
Journal of Advertising Research
1994 : JUL/AUG, VOL. 34:4, p. 43-53
 1994 Helgesen, T.
3.
Some fundamental arguments in support of free marketing and advertising.
Svenska marknaden
1979 : 11, OCT, p. 40-41, 43-46.
 1979 Helgesen, T.
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