search query: @author Helgeson, J. G. / total: 4
references: 1-4 / 4
« previous page | next page »
 titleyearauthor
1.
A conceptual and measurement comparison of self-congruity and brand personality : the impact of socially desirable responding
International Journal of Market Research
2004 : VOL. 46:2, p. 205-233
 2004 Helgeson, J. G.
Supphellen, M.
2.
The Price Weapon: Developments in U.S. Predatory Pricing Law
Journal of Business-to-Business Marketing
2003 : VOL. 10:2, p. 3-18
 2003 Helgeson, J. G.
Gorger, E. G.
3.
Variability in survey questionnaire completion strategies : a protocol analysis.
Journal of the Market Research Society
1989 : APR, VOL. 31:2, p. 225-240
 1989 Ursic, M. L.
Helgeson, J. G.
4.
Marketing plans for accounting firms.
Journal of Accountancy
1986 : SEP, VOL. 162:3, p. 115-116, 118, 120, 124, 126
 1986 Helgeson, J. G.
Birrer, G. E.
« previous page | next page »
SCIMA