search query: @author Hem, L. E. / total: 3
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1.
Can advertisements for brand extension revitalise flagship products? An experiment
International Journal of Advertising
2004 : VOL. 23:2, p. 173-196
 2004 Supphellen, M.
Eismann, O.
Hem, L. E.
2.
Factors influencing successful brand extensions
Journal of Marketing Management
2003 : VOL 19:7-8, p. 781-806
 2003 Hem, L. E.
Chernatony, L. de
Iversen, N. M.
3.
Effects of ad photos portraying risky vacation situations on intention to visit a tourist destination: moderating effects of age, gender, and nationality
Journal of Travel & Tourism Marketing
2002 : VOL. 13:4, p. 1-26
 2002 Hem, L. E.
Iversen, N. M.
Nysveen, H.
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