search query: @author Herche, J. / total: 3
references: 1-3 / 3
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1.
Personal selling constructs and measures: Emic versus etic approaches to cross-national research
European Journal of Marketing
1996 : VOL. 30:7, p. 83-97
 1996 Herche, J.
Swenson, M. J.
Verbeke, W.
2.
Personal selling constructs and measures: Emic versus etic approaches to cross-national research
European Journal of Marketing
1996 : VOL. 30:7, p. 83-97
 1996 Herche, J.
Swenson, M. J.
Verbeke, W.
3.
Ethnocentric tendencies, marketing strategy and import purchase behavior
International Marketing Review
1994 : VOL. 11:3, p. 4-16
 1994 Herche, J.
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