search query: @author Hernandez, S. A. / total: 2
references: 1-2 / 2
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1.
An explanatory study of coupon use in Puerto Rico : cultural versus institutional barriers to coupon use.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 40-46
 1988 Hernandez, S. A.
2.
Marketing research problems in Latin America.
Journal of the Market Research Society
1982 : APR, VOL. 24:2, p. 124-139
 1982 Stanton, J. L.
Chandran, R.
Hernandez, S. A.
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