search query: @author Herpen, E. van / total: 2
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1.
Anticipated identification costs: Improving assortment evaluation bu diagnostic attributes
International Journal of Research in Marketing
2007 : MAR, VOL. 24:1, p. 77-88
 2007 Herpen, E. van
Pieters, R.
2.
Research note: The variety of an assortment: An extension to the attribute-based approach
Marketing Science
2002 : SUMMER, VOL. 21:3, p. 331-341
 2002 Herpen, E. van
Pieters, R.
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