search query: @author Hess, J. / total: 2
references: 1-2 / 2
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1.
Modeling merchandise returns in direct marketing
Journal of Direct Marketing
1997 : SPRING, VOL. 11:2, p. 20-35
 1997 Hess, J.
Mayhew, G.
2.
Double couponing: pricing and consumer perspectives
Marketing Letters
1993 : APR, VOL. 4:2, p. 153-163
 1993 Hess, J.
Gerstner, E.
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