search query: @author Hess, J. D. / total: 5
references: 1-5 / 5
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1.
Controlling product returns in direct marketing
Marketing Letters
1996 : OCT, VOL. 7:4, p. 307-317
 1996 Hess, J. D.
Chu, W.
Gerstner, E.
2.
A theory of channel price promotions
American Economic Review
1991 : SEP, VOL. 81:4, p.872886
 1991 Gerstner, E.
Hess, J. D.
3.
A theory of channel price promotions.
American Economic Review
1991 : SEP, VOL. 81:4, p. 872-886
 1991 Gerstner, E.
Hess, J. D.
4.
Why do hot dogs come in packs of 10 and buns in 8s or 12s? A demand-side investigation
Journal of Business
1987 : OCT, VOL. 60:4, p.491-517
 1987 Gerstner, E.
Hess, J. D.
5.
Why do hot dogs come in packs of 10 and buns in 8s or 12s? A demand-side investigation.
Journal of Business
1987 : OCT, VOL. 60:4, p. 491-517
 1987 Gerstner, E.
Hess, J. D.
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