search query: @author Hirscheim, R. / total: 2
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1.
Truth in marketing theory and research: an alternative perspective
Journal of Marketing
1992 : APR, VOL. 56:2, p. 80-88
 1992 Zinkhan, G. M.
Hirscheim, R.
2.
Truth in marketing theory and research: an alternative perspective.
Journal of Marketing
1992 : VOL.56:2, p.80-88
 1992 Zinkhan, G.M.
Hirscheim, R.
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