search query: @author Hirst, A. / total: 2
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1.
Perceptual Differences of Marketing Journals: A Worldwide Perspective
Marketing Letters
2002 : VOL. 13:4, p. 389-402
 2002 Theoharakis, V.
Hirst, A.
2.
Strategic political segmentation: a new approach for a new era of political marketing
European Journal of Marketing
2001 : VOL. 35:9-10, p. 1058-1073
 2001 Smith, G.
Hirst, A.
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