search query: @author Hoch, S. / total: 4
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1.
The variety of an assortment
Marketing Science
1999 : VOL. 18:4, p. 527-546
 1999 Hoch, S.
2.
Exploiting the installed base using cross-merchandising and category destination programs
International Journal of Research in Marketing
1998 : DEC, VOL. 15:5, p. 459-472
 1998 Dreze, X.
Hoch, S.
3.
When do private labels succeed?
Sloan Management Review
1993 : SPRING, VOL. 34:3, p. 57-67
 1993 Hoch, S.
Banerji, S.
4.
Time-inconsistent Preferences and Consumer Self-Control
Journal of Consumer Research
1991 : MAR VOL. 17, p.492-507
 1991 Hoch, S.
Loewenstein, G.
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