search query: @author Hoch, S.J. / total: 5
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1.
Positioning of store brands
Marketing Science
2002 : FALL, VOL. 21:4, p. 378-397
 2002 Sayman, S.
Hoch, S.J.
Raju, J.S.
2.
Rejoinder to "the variety of an assortment: An extension to the attribute-based approach"
Marketing Science
2002 : SUMMER, VOL. 21:3, p. 342-346
 2002 Hoch, S.J.
Bradlow, E.T.
Wansink, B.
3.
When do private labels succeed? (Markenmanagement)
Sloan Management Review
1993 : SUMMER, VOL. 34:4, p. 57-67
 1993 Hoch, S.J.
Banerji, S.
4.
Low-Involvement Learning: Memory without Evaluation
Journal of Consumer Research
1992 : SEP, VOL. 19:2, p. 212-225
 1992 Hawkins, S.A.
Hoch, S.J.
5.
Time-inconsistent Preferences and Consumer Self-Control
Journal of Consumer Research
1991 : MAR, VOL. 17:4, p. 492-507
 1991 Hoch, S.J.
Loewenstein, G.F.
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