search query: @author Hogan, J.E. / total: 3
references: 1-3 / 3
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1.
Quantifying the ripple: Word-of-mouth and advertising effectiveness
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 271-280
 2004 Hogan, J.E.
Lemon, K.N.
Libai, B.
2.
Toward a resource-based theory of business exchange relationships: the role of relational asset value
Journal of Business-to-Business Marketing
2001 : VOL. 8:4, p. 3-28
 2001 Hogan, J.E.
Armstrong, G.
3.
Expected relationship value: a construct, a methodologyfor measurement, and a modeling technique
Industrial Marketing Management
2001 : MAY, VOL. 30:4, p. 339-351
 2001 Hogan, J.E.
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