search query: @author Holak, S. L. / total: 3
references: 1-3 / 3
« previous page | next page »
 titleyearauthor
1.
Advertising's effect on the product evolutionary cycle (Produktlebensdauer; Marketing Mix)
Journal of Marketing
1990 : JUL, VOL. 4C - 54:3, p. 16-29
 1990 Holak, S. L.
Tang, Y. E.
2.
Advertising's effect on the product evolutionary cycle
Journal of Marketing
1990 : JUL, VOL. 54:3, p. 16-29
 1990 Holak, S. L.
Tang, Y. E.
3.
Effects of a television and radio advertising ban : a study of the cigarrette industry.
Journal of Marketing
1986 : OCT, VOL. 50:4, p. 219-227
 1986 Holak, S. L.
Reddy, S. K.
« previous page | next page »
SCIMA