search query: @author Holancova, D. / total: 2
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1.
Men's and women's responses to sex role portrayals in advertisements
International Journal of Research in Marketing
2004 : MAR, VOL. 21:1, p. 77-88
 2004 Orth, U.R.
Holancova, D.
2.
Consumer response to sex role portrayals in advertisements : effects of incongruity and prejudices on emotions and attitudes
Journal of Advertising
2004 : VOL 32:4, p. 77-89
 2004 Orth, U. R.
Holancova, D.
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