search query: @author Hollis, N. S. / total: 3
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1.
Understanding, measuring, and using brand equity
Journal of Advertising Research
1996 : NOV/DEC, VOL. 36:6, p. 9-21
 1996 Dyson, P.
Farr, A.
Hollis, N. S.
2.
Understanding, measuring, and using brand equity
Journal of Advertising Research
1996 : NOV/DEC, VOL. 36:6, p. 9-21
 1996 Dyson, P.
Farr, A.
Hollis, N. S.
3.
Separating advertising from promotional effects with econometric modeling.
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. RC6-RC12
 1990 Hollis, N. S.
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