search query: @author Houston, M. J. / total: 4
references: 1-4 / 4
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1.
Picture-word consistency and the elaborative processing of advertisements.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 359-369
 1987 Houston, M. J.
Childers, T. L.
Heckler, S. E.
2.
Encoding and media effects on consumer learning deficiencies in the elderly.
Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 55-63
 1987 Cole, C. A.
Houston, M. J.
3.
Conditions for a picture-superiority effect on consumer memory.
Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 643-654
 1984 Childers, T. L.
Houston, M. J.
4.
Policy-related experiments on information provision: a normative model and explication.
Journal of Marketing Research
1980 : NOV, VOL. 17:4, p. 432-449
 1980 Houston, M. J.
Rothschild, M. L.
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