search query: @author Houston, M.B. / total: 2
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1.
Barriers to matching new technologies and market opportunities in established firms
Journal of Product Innovation Management
2003 : MAR, VOL. 20:2, p. 120-135
 2003 Bond, III, E.U.
Houston, M.B.
2.
The impact of article method type and subject area on article citations and reference diversity in JM, JMR, and JCR
Marketing Letters
2001 : NOV, VOL. 12:4, p. 327-340
 2001 Bettencourt, L.
Houston, M.B.
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