search query: @author Howard, D. / total: 6
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1.
Analyzing the commitment-loyalty link in service contexts
Journal of the Academy of Marketing Science
1999 : SUMMER, VOL. 27:3, p. 333-348
 1999 Pritchard, M.
Havitz, M.
Howard, D.
2.
The population of organisations life cycle (POLC): implications for small business assistance programs
International Small Business Journal
1997 : VOL. 15:3, p. 30-41
 1997 Howard, D.
Hine, D.
3.
Product hierarchy and brand strategy influences on the order of entry effect for consumer packaged goods
Journal of Product Innovation Management
1996 : JAN, VOL. 13:1, p. 21-34
 1996 Kerin, R.
Kalyanaram, G.
Howard, D.
4.
A means-end analysis of brand persuasion through advertising
International Journal of Research in Marketing
1995 : OCT, VOL. 12:3, p. 257-266
 1995 Reynolds, T.
Gengler, C.
Howard, D.
5.
The Evaluative Consequences of Experiencing Unexpected Favorable Events
Journal of Marketing Research
1990 : FEB, VOL.27, p.51-60
 1990 Howard, D.
Barry, T.
6.
More cost-effective building.
Management Accounting (London)
1985 : FEB, VOL. 63:2, p. 36-38
 1985 Howard, D.
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