search query: @author Howard, D. J. / total: 2
references: 1-2 / 2
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1.
Emotional Contagion Effects on Product Attitudes
Journal of Consumer Research
2002 : SEP, VOL. 28:2, p. 189-201
 2002 Howard, D. J.
Gengler, C.
2.
The prevalence of question use in print advertising : headline strategies.
Journal of Advertising Research
1988 : AUG-SEP, VOL. 28:4, p. 18-25
 1988 Howard, D. J.
Barry, T. E.
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