search query: @author Howard, J. A. / total: 2
references: 1-2 / 2
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1.
Marketing theory of the firm.
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 90-100
 1983 Howard, J. A.
2.
Nonlinear relations in a complex model of buyer behavior.
Journal of Consumer Research
1980 : MAR, VOL. 6:4, p. 377-388
 1980 Laroche, M.
Howard, J. A.
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