search query: @author Howell, R. / total: 2
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1.
The quality and effectiveness of marketing strategy: effects of functional and dysfunctional conflict in intraorganizational relationships
Journal of the Academy of Marketing Science
1996 : FALL, VOL. 24:4, p. 299-313
 1996 Menon, A.
Bharadwaj, S.
Howell, R.
2.
Adaptive Designs for Likert-Type Data: An Approach for Implementing Marketing Surveys
Journal of Marketing Research
1990 : AUG, VOL. 27, p.304-321
 1990 Singh, J.
Howell, R.
Rhoads, G.
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