search query: @author Howell, R. D. / total: 5
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1.
Adapting market surveys to individual respondents
Journal of the Market Research Society
1992 : APR, VOL. 34:2, p. 125-147
 1992 Singh, J.
Rhoads, G. K.
Howell, R. D.
2.
Adaptive designs for Likert-type data: an approach for implementing marketing surveys.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 304-321
 1990 Singh, J.
Howell, R. D.
Rhoads, G. K.
3.
Covariance structure modeling and measurement issues : a note on "interrelations among a channel entity's power sources".
Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 119-126
 1987 Howell, R. D.
4.
Unauthorized channels of distribution: gray markets.
Industrial Marketing Management
1986 : NOV, VOL. 15:4, p. 257-263
 1986 Howell, R. D.
5.
Business definition and performance.
Journal of Marketing
1983 : SPRING, VOL. 47:2, p. 59-67
 1983 Frazier, G. L.
Howell, R. D.
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