search query: @author Hoyer, W.D. / total: 4
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1.
Descriptive characteristics of memory-based consideration sets: influence of usage occasion frequency and usage location familiarity
Journal of Consumer Research
2000 : DEC, VOL. 27:3, p. 309-323
 2000 Desai, K.K.
Hoyer, W.D.
2.
Identifying global and culture-specific dimensions of humor in advertising: a multinational analysis
Journal of Marketing
1993 : APR, VOL. 57:2, p. 64-75
 1993 Alden, D.L.
Hoyer, W.D.
Lee, C.
3.
Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 141-148
 1990 Hoyer, W.D.
Brown S.P.,
4.
Promotion signal: Proxy for a price cut?
Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 74-82
 1990 Inman, J.J.
McAlister, L.
Hoyer, W.D.
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