search query: @author Hu, Y. / total: 4
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1.
Collectivism, corporate social responsibility, and resource advantages in retailing
Journal of Business Ethics
2009 : VOL. 86:1, p. 1-13
 2009 Hu, Y.
Wang, C.F.
2.
An analysis of real world TV advertising tests: A 15-year update
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 341-353
 2007 Hu, Y.
Lodish, L.M.
Krieger, A.M.
3.
Consumer surplus in the digital economy: estimating the value of increased product variety at online booksellers
Management Science
2003 : NOV, VOL. 49:11, p. 1580-1596
 2003 Brynjolfsson, E.
Hu, Y.
Smith, M.D.
4.
The effects of personal ties and reciprocity on the performance of small firms in horizontal strategic alliances
Scandinavian Journal of Management
1997 : JUN, VOL. 13:2, p. 159-173
 1997 Hu, Y.
Korneliussen, T.
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