search query: @author Huettl, V. / total: 2
references: 1-2 / 2
« previous page | next page »
 titleyearauthor
1.
A closer look at similarity: the effects of perceived similarity and conjunctive cues on brand extension evaluation
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 120-133
 2011 Gierl, H.
Huettl, V.
2.
Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 225-235
 2010 Gierl, H.
Huettl, V.
« previous page | next page »
SCIMA