search query: @author Iglesias, V. / total: 2
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1.
Consumer-based Brand Equity: Development and Validation of a Measurement Instrument
Journal of Marketing Management
2002 : FEB, VOL. 18:1-2, p. 27-48
 2002 Vazquez, R.
Rio, A. B. del
Iglesias, V.
2.
The moderating effects of exclusive dealing agreements on distributor satisfaction
Journal of Strategic Marketing
2001 : SEP, VOL. 9:3, p. 215-231
 2001 Iglesias, V.
Vazquez, R.
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