search query: @author Irmscher, M. / total: 3
references: 1-3 / 3
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1.
Markenwertbegriffe
Markenartikel
1996 : VOL. 58:2, p. 58-61
 1996 Irmscher, M.
2.
Modelling the brand equity concept (Bewertungsmethode)
Marketing and Research Today
1993 : MAY, VOL. 21:2, p. 102-110
 1993 Irmscher, M.
3.
Modelling the brand equity concept
Marketing and Research Today
1993 : MAY, VOL. 21, p. 102-110
 1993 Irmscher, M.
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