search query: @author Ittersum, K. van / total: 2
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1.
The Lexus or the olive tree? Trading off between global convergence and local divergence
International Journal of Research in Marketing
2010 : JUN, VOL. 27:2, p. 107-118
 2010 Ittersum, K. van
Wong, N.
2.
The Influence of the Image of a Product's Region of Origin on Product Evaluation
Journal of Business Research
2003 : MAR, VOL. 56:3, p. 215-226
 2003 Ittersum, K. van
Candel, M. J. J.M.
Meulenberg, M. T. G.
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