search query: @author Iversen, N. M. / total: 3
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1.
Feedback effects of brand extensions on the brand image of global brands: a comparison between Spain and Norway
Journal of Marketing Management
2010 : AUG, VOL 26:9-10, p. 943-966
 2010 Pina, J. M.
Iversen, N. M.
Martinez, E.
2.
Factors influencing successful brand extensions
Journal of Marketing Management
2003 : VOL 19:7-8, p. 781-806
 2003 Hem, L. E.
Chernatony, L. de
Iversen, N. M.
3.
Effects of ad photos portraying risky vacation situations on intention to visit a tourist destination: moderating effects of age, gender, and nationality
Journal of Travel & Tourism Marketing
2002 : VOL. 13:4, p. 1-26
 2002 Hem, L. E.
Iversen, N. M.
Nysveen, H.
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