search query: @author Iyer, R. / total: 3
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1.
Entrepreneurial identities and the problematic of subjectivity in media-mediated discourses
Discourse & Society
2009 : MAR, VOL. 20:2, p. 241-263
 2009 Iyer, R.
2.
The role of brand parity in developing loyal customers
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 222-228
 2005 Iyer, R.
Muncy, J. A.
3.
Framing effects within the ethical decision making process of consumers
Journal of Business Ethics
2002 : MAR, VOL. 36:1-2, p. 119-140
 2002 Bateman, C.R.
Fraedrich, J.P.
Iyer, R.
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